Chunking is a fundamental concept in cognitive psychology that has been widely applied to various fields, including education, marketing, and human-computer interaction. It refers to the process of breaking down complex information into smaller, more manageable units, or "chunks," to facilitate learning, memory, and comprehension. In this article, we will delve into the concept of chunking, its benefits, and practical strategies for applying it to learning. What is Chunking? Chunking is a cognitive strategy that involves grouping related pieces of information into a single unit, making it easier to process, store, and retrieve. This technique takes advantage of the brain's limited capacity for processing information, which is estimated to be around 7 ± 2 chunks of information at any given time. By breaking down complex information into smaller chunks, learners can better organize and retain information, reducing cognitive overload and improving overall performance. ...